S Badrinath Partners with Colgate Total

Former India international cricketer S Badrinath partners with Colgate Total for a digital campaign focused on promoting oral health awareness and performance-driven routines. The collaboration highlights the growing intersection between athlete lifestyle, personal care, and brand storytelling in the digital space.

Through this partnership, S Badrinath emphasizes the importance of maintaining strong daily habits, particularly oral health, as a key component of overall well-being and athletic performance. As a respected figure in Indian cricket, his association brings credibility and relevance to conversations around discipline, consistency, and preventive care.

Colgate Total, known for its comprehensive oral care solutions, continues to collaborate with influential sports personalities to connect with audiences who value performance, routine, and long-term health. Athletes like S Badrinath reflect the brand’s focus on reliability, trust, and everyday excellence.

This digital partnership was facilitated by FWT, reinforcing its role in enabling meaningful collaborations between sports talent and global brands. The association reflects the increasing demand for authentic athlete-led campaigns that resonate with modern audiences while aligning with the professional values and lifestyles of athletes.